9 Ways Customers Curate with eBrochures Engaging Screenagers

9 Ways Customers Curate with eBrochures Engaging Screenagers

I’ve received a few emails asking how Entrepreneurs are using eBrochures (similar to eWorkbooks made with Google Forms) to encourage customers to curate so entrepreneurs can build relationships with their customers.

Why are apps like Facebook and Instagram so popular for Engaging Screenagers (aren't we all nowadays)?

 The act of curating (searching, finding, commenting, and sharing) artifacts (pictures, videos, stories, etc.) and examples is very appealing because Engaging Screenagers have reminders of these Moments of Growth experiences.

 Over the past few years we’ve worked with several entrepreneur clients as they infuse eBrochures into their customer (Engaging Screenagers) engagement campaigns.

eBrochures (and eMenus) are simple to create (update, change) and are made using free Google Forms, and customers can can complete and submit eBrochures using their mobile phones.

 In most all of these ideas, customers were given QR Codes that link to eBrochures (and eMenus) where customers curate examples from the internet.
Note: Be careful, as it’s a good idea to ensure all activities curate publicly available artifacts and examples.

Here is a quick list of the most successful curation activities we’ve tested.

1) Curate ideas for special deals

One client gave her customers an eBrochure “challenge” to curate creative discounts on coffee products in her shop.

Then she shared the examples on the flat screen TV to let customers vote on the top ideas.

2) Order food and curate images of enjoying food with eMenus

One small restaurant owner created an eMenu by putting images of her food on a Google form and let customers order what they want to eat from the eMenu.
While customers were eating, they could take pictures of their friends submit the pictures in the same eMenu.
3) Use automatic grading feature
A client used the automatic grading feature to have weekly trivia curation contests (with different topics every week) and he gives an award to one of his customers each week.

4) Spark group discussions

Another coffee shop owner used eBrochures to lead customers into discussions where each member of the groups would curate her or his own examples and submit her or his own responses to discussion topic questions.

5) Curate store/shop ePortfolios

A client who owns three coffee shops encouraged his managers from each shop to use eBrochures to create their shop's own ePortfolio of images, artifacts, etc., and he shows items from all three shops on flat screen TV’s in all three shops.
This practice seemed to start a small rivalry among the shops, and the guess what the rivalry did for business?
Yes, business is booming.

6) Curate group ePortfolios

A sports bar owner had his regular patrons form groups and used eBrochures to have groups compete to curate images of their favorite (and rival) sports teams.

7) Group curation, feedback, and judges

One owner had a group curating competition, and as the competition got pretty stiff for one owner, she created new eBrochures to let the groups give feedback to the other groups.
After a while the a few of the most loyal customers took over the job of giving feedback as they became judges for group curating competitions.

8) Offer individual curation ePortfolios

As some customers only wanted to share their curation results with their close friends and family, one shop owner added a question in her eBrochures to allow her customers to chose to keep their items in a private ePortfolio.

9) This last example is a 3-step curation competition

A. Customers curate (crowdsource) examples in first eBrochure
One baking shop owner used eBrochure to have customers curate unique recipe ideas following a special weekly theme.

B. Customers vote in the second eBrochure

Included the top ideas in her next eBrochure and asked customers to vote on their favorites. Also, the shop owner included a new unique recipe idea theme.

C. Customers see winners in the third eBrochure


 The shop owner then put the winners in the third eBrochure, and the shop owner just told me this cycle still continues and is quite popular.

 Epilogue

 These are ways you can engage, interact with, learn from, and collect valuable customer data by encouraging your customers to curate examples and share their experiences.

 As eBrochures have options to collect email (for automatic replies) and other customer information, these tools can help you develop relationships with your loyal customers.

 Some entrepreneurs are saying, “Even if it only takes a little time to create an eBrochure, I don’t have time organize, judge, display, etc. these curated artifacts and examples.”

 That may be true that time is short, but in most all of these examples, the owners used outsourcing services like fiverr.com, freelance.com, and aileensoul.com to organize and display the curated artifacts.

 Surely, some of you are asking, “Why can’t I just use Facebook?”

 That is a good question, and we found that when customers went to Facebook or Instagram, they were quite easily distracted and over 50% of the time they didn’t submit their curations.

 Entrepreneurs, wouldn’t it be great if your Engaging Screenagers customers could curate examples and share their happy and fun experiences with your shop?

 Don’t you see how valuable this behavior and data could be to support your business?

 Aren’t there companies out there who are not using eBrochures and there are companies spending millions of dollars on apps to get the same results as you could get for free?
Use eBrochures to engage and build customer relations.
You can see examples of screen innovations for Optimal Experiences at JOIN THE CURATION: Google+.

 Remember to engage tomorrow.

 Following with you.

 Keep it simple.

 All the Best, Warren
SOCIAL
Dr Warren LINGER © 2017

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